Many people know Yamaha as a huge company which manufactures a wide array of electronic devices as well as motorcycles, but did you know there is so much more about it? In fact, this Japanese conglomerate offers a big range of services and products, including musical instruments, electronics, sports equipment, and the famous and powerful motorbikes.
The company was founded 130 years ago, in 1887 and it is currently known as the biggest piano manufacturing company in the world. Here are some of the coolest and most interesting facts about this Japanese multinational company.
Inventor and musical instruments manufacturer
Currently, Yamaha is the largest manufacturer of musical equipment and instruments, offering a wide range of products, from drums to guitars, pianos and digital pianos, woodwinds, violas, violins, and others. So, if you’re an artist looking for new instruments, we hope that this article on digital pianos will help you understand why a product manufactured by Yamaha may be the right choice for you.
However, the company invested a lot of capital in researching too, so that it managed to become the first company to ever ship a CD recorder in 1989. Although that ship sailed a long time ago, the company remained well anchored in the customers’ needs and the constant innovations in the tech industry.
Probably this is why it continued to invest massively in developing new technologies as well as in its Music Foundation aiming to promote music education and the popularization of music.
Partnership with Toyota
The partnership between these two companies was established a long time ago and the fruitful collaboration became even stronger when a new agreement was signed in 2000. Both companies invested massively in developing new technologies.
Around the same time, Toyota announced it will buy a 5% stake in Yamaha Motor from Yamaha Corporation which is the main shareholder of Yamaha Motors. The value of the agreement was around 100 million dollars.
Yamaha already had a solid partnership with Toyota which supplied engines for different car models, including the popular Toyota RAV4, Supra, and Altezza (also known in the US as Lexus IS300). Yamaha was also an important engine supplier for the Ford Motor Company and teamed up with Toyota once more in order to develop smaller yet more powerful engines.
Investing in sports
Another interesting thing about Yamaha is that it supports a healthy lifestyle and promotes sports as much as possible. Apart from selling sports equipment, including clothes, the Yamaha group also has two distinct sports teams – Yamaha Jubilo for rugby, and Jubilo Iwata for football.
The rugby team’s most notable performance was coming second after the Toshiba Brave Lupus in the country’s Top League national rugby championship.